Welcome to the morning Udemy Income report! See how I make money on udemy. Follow along and see my stats, learn about my marketing techniques, and see what's working and what isn't working!
| 12/26/18 Stats | |
|---|---|
| Courses Sold: | 14 |
| Money Earned: | $61.81 |
| Earnings/Course: | $4.42 |
| Reviews: | 2 |
| Month To Date: | $1,405.79 |
| Total Students: | 45,486 |
| Total Enrollments: | 112,250 |
Transcript:
Alright welcome to the udemy income report it is December 27th 2018 couple days after Christmas and my name is John Elder from Courserapy.com and so let's get right into it
so yesterday we had an upturn in udemy sales which is very nice you know Christmas and Christmas Eve were super super low so it's nice to see the numbers start to turn around so looking at my profile page udemy.com/user/johnelder3 we currently have forty five thousand four hundred and eighty four students thirty-seven courses 23:39 reviews and the two courses here that were highest-rated last week or so are still highest-rated so that's nice to see so let's go ahead and jump right into the numbers yesterday we had fourteen new courses sold which is pretty good sixty one dollars and eighty one cents and that comes to four dollars and 42 cents a course now that's a little bit less than the day before but the day before we only sold four courses for twenty eight nineteen dollars so I would much rather have a lower per course number and then you know higher sales so higher overall revenue I will take that any day so refunds today we did have one looks like one refund so we're up to 68 fourteen now that's still
very very good I usually hit around 100 to 120 dollars a month in refunds so 68 all the way on the 27th of the month is pretty good I only had two reviews and Raymond M was the last one we'll take a look at the reviews in just a minute so switching to month to date stats were up to fourteen hundred and five dollars which is nice to see we've been at 13 for a while so 1400 for the month again not great for the month but this is December December is always down and for a December that's not bad I'm fairly happy with that 324 courses sold number 43 reviews promotional activities stayed the same now today I'm gonna send out another promotional announcement tomorrow we'll go over that announcement and I'll show you what it was how it wrote it and does sort of my strategy for that let's see total enrollments one hundred twelve thousand two 49 pretty nice and look at this the average rating I was just talking about this yesterday that how it's always seems to stay the same it just dropped to four point five two so point O
one down not a big deal but kind of weird that I was just talking about that yesterday and then it dropped the next day so overall pretty good yesterday sixty one dollars and says not bad so let's go ahead and look at a couple of things the first thing I want to look at is we've been noticing this 18:12 best of 2018 coupon code so we had well one today and a couple of them yesterday three of them looks like four of them and the day before that we were seeing that too so that looks like that's the main promotion that udemy is running right now take a look at the reviews and so mod was the day before and Raymond is today so let's find Raymond here and take a look there we go Raymond so five stars from Raymond looks like I know so okay so here's mod so to yesterday this smith ich das das and Raymond Raymond five stars this dude gave me three stars terrible we hate three star reviews but sometimes we just get them today a couple of them have shown up five stars so that's nice maybe that three stars why we popped
down a point zero one and the overall ratings I don't know hard to say so anyway yesterday I mentioned that I was going to start changing these I haven't yet I didn't get to it I had some other things I had to take care of yesterday and still sort of holiday around here so we're sort of working half as hard as normal so that's cool like I said today the big thing is to continue to work on these thumbnail images and mostly to send out the promotional email now you know me offers you the ability to sent two promotional emails per course per month and I may have sent one at the beginning of the month I can't remember all go ahead and check that in just a little bit but if if I have I still definitely have one promo email left that I could send so I'm gonna send that today and it's gonna be something like get a jump on the new year with this special nine dollar per course sale or something and then I'll just have a list of all my courses with coupon codes attached to them offering the course for $9.99 995 or whatever
so yeah sometimes I put images sometimes I don't and this one I probably will put an image of some sort and we decided yet it'll probably be something like a New Year's looking image you know confetti party hats you know something like that maybe have some text on that says you know bring in the new year or it was something like that we'll just see what I have available my clipart library mostly the thing is I like to keep it short whenever I so here's my strategy for promotional announcements whenever I offer a new whenever I launch a new course I will send out promotional announcements for all of the people that have taken similar courses of mine in the past so if I create a new Python course I'll send out a promo announcement to everybody who's taking a Python course of mine in the past if I if I'm creating a Ruby on Rails course I've got you know five or six other Ruby on Rails courses I'll send out promo emails to everyone who's taken one of those courses and they basically say hey I've got this new
course you can take it for the next you know three days at only nine dollars then it's going to go up to its full price or whatever that's where most of my income from promotional announcements come every now and then I throw out just a blanket blast which is what I'm going to be doing today and I send it to all the people who have taken all my courses and it's not targeted in any way it's just here's all my courses you know find one you like I group the courses by category so I'll list all my Ruby on Rails courses on my Python courses on my Django courses etc so it's easy to navigate the list but generally I find that those promote promotional emails aren't as effective or successful sometimes not effective at all so sometimes I'll send them out and I'll get like you know it goes out to 45,000 students and two people will click on the link and buy a course so I made $20 you know that's not great so I tend not to do huge blast emails in favor of targeted emails but it's the end of the year it's the new year coming
up that's sort of a common theme new year sale I know you Tamizh going to be pushing hard in the next week or two for new year sales so this will sort of tie into that and I'm hoping it'll be a little more effective than normal in my gut in the back of my mind I know it's probably not going to be that effective because it's not targeted now what I could do is I could go through each course and create a custom email for each one so I could take all of my Ruby on Rails courses and send out a promo saying hey you've taken one of my Ruby on Rails courses check out some of these other ones you know beefed up your skills a little bit nine dollars new year sale I could do that for each sort of category of courses that I have and that would definitely be more effective but I'm very very lazy right now it's Christmas time I just can't get motivated I know I'm leaving money on the table by not doing that it's just very hard right now you know holidays taking it easy I don't want to work at all one of the great things about this
sort of lifestyle is you can set your own hours one of the downsides is you could set your own hours and this sort of thing happens so I'm just gonna blast it out to everybody cross my fingers and hope it works and we'll talk about it more tomorrow I'll show you the exact email that I sent out I'll show you some of the the early stats if it's effective or not and we'll sort of go from there so that's all for today's income report tune in tomorrow if you like this content if you want to see more of it smash the like button hit the little bell button so YouTube notifies you every time I hate releasing your course we released these new every single morning of weekday morning you can check out my web site Coursera beat calm /blog and to see these listed or you can watch them on YouTube whatever you like but definitely check out the website because in the future we're gonna be offering all kinds of cool stuff there it's a work in progress but in the new year we're gonna start to launch some content that's gonna be very very
awesome and also just again be sure to subscribe to this channel be the first we're still waiting for the first could be you be you all right my name is John Elder from Courserapy.com and we'll see you tomorrow